Social Media Marketing (SMM) Bundle

Bundle

Last Update: Jun 01, 2025

Social Media Marketing (SMM) Bundle

£450.00
153 Lesson

About Course

This comprehensive Social Media Marketing Bundle Course is designed to equip you with practical skills and knowledge to create, manage, and optimize advertising campaigns on the world’s top social platforms — TikTok, Meta (Facebook & Instagram), and LinkedIn.

Learn step-by-step how to set up business accounts, install pixels, build targeted audiences, design compelling ads, analyze performance metrics, and scale your campaigns effectively. Whether you want to start a career in digital marketing or enhance your marketing skillset, this course covers everything you need to succeed.

Course Details

Mode: Online (Live + Session Recordings for 1-on-1 Training)
Level: Beginner to Intermediate
Instructor: Performance Marketing Expert with Proven Results Across TikTok, Meta & Google Ads
Certificate: Yes, verifiable upon completion
Access: Lifetime access + post-course Q&A, strategy updates & future bonus modules
Ideal For: Aspiring media buyers, students, freelancers, agency professionals, business owners
📦 Bundle Includes:

Meta Ads
TikTok Ads
Linkedin Ads

🕒 Scheduling Options:
Weekdays (Evenings after 8 PM) / Weekends (Daytime)
2 sessions per week, 2 hours each
Fully flexible for 1-on-1 sessions

Setting up and managing TikTok, Meta, and LinkedIn business accounts
Installing tracking pixels and setting up event tracking for conversion optimization
Creating targeted audiences based on demographics, behaviors, job roles, and interests
Building and launching effective ad campaigns aligned with business goals
Designing eye-catching creatives and writing high-converting ad copy
Reading platform analytics and making data-driven optimization decisions
Scaling campaigns safely and using automation tools for better results
Integrating campaigns across multiple platforms for maximum impact
Crafting marketing funnels tailored to each social media channel
Planning ongoing testing, reporting, and optimization

Course Content

Session 1: TikTok Ads Fundamentals & Account Setup,

Understanding the TikTok Advertising Platform
Creating Your First TikTok Business Manager Account
Setting Up Campaign Structure: Campaign → Ad Group → Ad
Adding Payment Methods and Billing Information
Understanding TikTok Ad Policies and Basic Compliance Rules
Setting Up User Roles and Permissions
Connecting Business Information and Verification
Overview of Organic vs Paid Content on TikTok
Activity

Session 2: TikTok Pixel Setup & Basic Event Tracking,

What is TikTok Pixel and Why You Need It
Installing TikTok Pixel on Your Website (3 Different Methods)
Setting Up Basic Events: Page View, Click Button, Complete Payment
Testing Your Pixel Installation with TikTok Pixel Helper
Understanding Standard Events vs Custom Events
Verifying Events Are Firing Correctly in Events Manager
Basic Troubleshooting When Pixel Isn’t Working
Introduction to Conversion Tracking Basics
Activity

Session 3: Creating Your First TikTok Campaign

Choosing the Right Campaign Objective for Your Goals
Setting Up Ad Groups with Proper Budget and Schedule
Basic Audience Targeting: Demographics, Interests, and Behaviors
Understanding Device and Placement Options
Creating Custom Audiences from Website Visitors
Building Lookalike Audiences from Existing Customers
Setting Geographic and Language Targeting
Budget Allocation: Daily vs Lifetime Budgets
Activity

Session 4: TikTok Creative Best Practices & Making Ads,

Understanding What Makes TikTok Content Perform Well
Creating Hooks That Grab Attention in the First 3 Seconds
Basic Video Editing for TikTok Ads
Using Trending Sounds and Music in Your Ads
Understanding User-Generated Content (UGC) and How to Use It
What Are Spark Ads and How to Create Them
TikTok Video Specifications and Requirements
Basic A/B Testing of Different Creatives
Activity

Session 5: Reading TikTok Analytics & Basic Optimization

Understanding Key Metrics: CTR, CPM, CPC, CVR, and ROAS
How to Read TikTok Ads Manager Dashboard
Using Filters to Analyze Performance by Age, Gender, and Placement
Identifying When Creatives Are Getting Tired (High Frequency)
Basic Optimization: When to Pause, Duplicate, or Increase Budgets
Simple Scaling: Increasing Budgets by 20% Every Few Days
Setting Up Basic Automated Rules
Creating Simple Performance Reports
Activity

Session 6: Meta Business Manager Setup

Creating Your Meta Business Manager Account from Scratch
Adding and Verifying Your Facebook Page
Connecting Your Instagram Account to Facebook Page
Creating Your First Ad Account with Proper Settings
Adding Team Members and Setting Their Permissions
Setting Up Payment Methods and Billing Preferences
Understanding Asset Ownership and Sharing
Basic Account Security and Notification Settings
Activity

Session 7: Meta Pixel Installation & Event Setup

Understanding Meta Pixel and Why It’s Important
Installing Meta Pixel on Different Platforms
Setting Up Standard Events: ViewContent, AddToCart, Purchase
Using Meta Pixel Helper to Verify Installation
Creating Custom Conversions for Specific Pages
Understanding iOS 14.5 Changes and Conversions API Basics
Testing Events with Test Events Tool
Basic Troubleshooting When Events Don’t Fire
Activity

Session 7: Meta Pixel Installation & Event Setup

Understanding Meta Pixel and Why It’s Important
Installing Meta Pixel on Different Platforms
Setting Up Standard Events: ViewContent, AddToCart, Purchase
Using Meta Pixel Helper to Verify Installation
Creating Custom Conversions for Specific Pages
Understanding iOS 14.5 Changes and Conversions API Basics
Testing Events with Test Events Tool
Basic Troubleshooting When Events Don’t Fire
Activity

Session 8: Creating Your First Meta Ad Campaign:

Understanding Campaign Objectives and Choosing the Right One
Setting Up Campaign Structure and Naming Conventions
Ad Set Level: Choosing Conversion Events and Budget
Creating Core Audiences with Interests and Demographics
Building Custom Audiences from Website Visitors and Customer Lists
Creating 1% Lookalike Audiences
Choosing Placements: Automatic vs Manual
Writing Ad Copy That Converts Using Simple Frameworks
Activity

Session 9: Building Marketing Funnels with Meta Ads:

Understanding the Customer Journey: Awareness, Consideration, Conversion
Creating Top of Funnel Campaigns for Cold Audiences
Middle of Funnel Campaigns for Warm Audiences (Website Visitors, Video Viewers)
Bottom of Funnel Campaigns for Hot Audiences (Cart Abandoners, Past Customers)
Setting Up Audience Exclusions to Avoid Overlap
Matching Ad Creatives to Each Funnel Stage
Basic Budget Allocation Across Funnel Stages
Creating Simple Retargeting Campaigns
Activity

Session 10: Meta Ads Reporting & Basic Optimization:

Understanding Key Meta Ads Metrics and What They Mean
Setting Up Custom Columns in Ads Manager
Using Breakdowns to Analyze Performance by Demographics and Placements
Identifying Performance Issues: High CPM, Low CTR, Poor ROAS
Basic Optimization Tactics: Pausing, Duplicating, Budget Changes
When and How to Refresh Creative Assets
Simple A/B Testing Setup and Analysis
Creating Basic Performance Reports
Activity

Session 11: Scaling Meta Ads & Creative Management:

Understanding the Difference Between Vertical and Horizontal Scaling
Safely Increasing Budgets Without Killing Performance
Duplicating Winning Ad Sets to New Audiences
When to Use Broad Targeting vs Detailed Targeting
Setting Up Basic Automated Rules for Budget and Bidding
Creating a Simple Creative Rotation Schedule
Understanding Meta’s Learning Phase and How Not to Reset It
Basic Account Health Monitoring and Policy Compliance
Activity

Session 12: LinkedIn Ads Setup & Understanding B2B Marketing:

Why LinkedIn Is Different From Facebook and TikTok
Understanding B2B vs B2C Marketing Basics
Creating LinkedIn Campaign Manager Account
Setting Up and Optimizing Your Company Page
Understanding LinkedIn’s Professional Audience
Adding Billing Information and Team Members
Basic LinkedIn Ad Policies and Approval Process
Planning Your First LinkedIn B2B Campaign
Activity

Session 13: LinkedIn Targeting & Campaign Types:

Understanding LinkedIn’s Unique Targeting Options
Creating Audiences Based on Company Size and Industry
Targeting by Job Functions, Seniority Levels, and Skills
Using Education and Group Membership Targeting
Creating Contact List Audiences and Company List Targeting
Basic Lookalike Audiences for B2B
Understanding Different Campaign Objectives for B2B Goals
Choosing Between Awareness, Lead Generation, and Website Visits
Activity

Session 14: LinkedIn Ad Formats & Lead Generation Forms:

Overview of LinkedIn Ad Formats
Creating Effective B2B Ad Copy and Visuals
Understanding Conversation Ads and Message Ads
Setting Up LinkedIn Lead Gen Forms Step-by-Step
Choosing the Right Form Fields for Your Business
Connecting Lead Forms to Your CRM or Email System
Basic Lead Form Optimization for Higher Conversion Rates
Testing Different Creative Formats for B2B Audiences
Activity

Session 15: LinkedIn Analytics & Performance Tracking:

Understanding LinkedIn-Specific Metrics: Social Actions and Viral Reach
Reading LinkedIn Campaign Manager Reports
Analyzing Cost per Lead and Lead Quality
Using Demographic Breakdowns to Understand Your Audience
Installing LinkedIn Insight Tag for Website Tracking
Setting Up Conversion Tracking for Website Actions
Basic Performance Optimization for LinkedIn Campaigns
Creating Simple LinkedIn Performance Reports
Activity

Session 16: LinkedIn Strategy & Multi-Platform Integration:

Creating Simple B2B Marketing Funnels on LinkedIn
Basic Retargeting Strategies for B2B Audiences
Understanding Account-Based Marketing (ABM) Basics
Simple Scaling Strategies for LinkedIn Campaigns
Coordinating LinkedIn Ads with Facebook and Google Campaigns
Basic Cross-Platform Reporting and Analysis
Setting Up Simple Automated Reporting Across Platforms
Planning Ongoing Optimization and Testing Schedule
Final Capstone Activity: Create a Basic Multi-Platform Advertising Plan

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Social Media Marketing (SMM) Bundle PPC Beginners > Courses > Bundle > Social Media Marketing (SMM) Bundle

Social Media Marketing (SMM) Bundle

About Course

Course Details

What Will You Learn?

Course Content

Session 1: TikTok Ads Fundamentals & Account Setup,

Understanding the TikTok Advertising Platform

Creating Your First TikTok Business Manager Account

Setting Up Campaign Structure: Campaign → Ad Group → Ad

Adding Payment Methods and Billing Information

Understanding TikTok Ad Policies and Basic Compliance Rules

Setting Up User Roles and Permissions

Connecting Business Information and Verification

Overview of Organic vs Paid Content on TikTok

Activity

Session 2: TikTok Pixel Setup & Basic Event Tracking,

What is TikTok Pixel and Why You Need It

Installing TikTok Pixel on Your Website (3 Different Methods)

Setting Up Basic Events: Page View, Click Button, Complete Payment

Testing Your Pixel Installation with TikTok Pixel Helper

Understanding Standard Events vs Custom Events

Verifying Events Are Firing Correctly in Events Manager

Basic Troubleshooting When Pixel Isn’t Working

Introduction to Conversion Tracking Basics

Activity

Session 3: Creating Your First TikTok Campaign

Choosing the Right Campaign Objective for Your Goals

Setting Up Ad Groups with Proper Budget and Schedule

Basic Audience Targeting: Demographics, Interests, and Behaviors

Understanding Device and Placement Options

Creating Custom Audiences from Website Visitors

Building Lookalike Audiences from Existing Customers

Setting Geographic and Language Targeting

Budget Allocation: Daily vs Lifetime Budgets

Activity

Session 4: TikTok Creative Best Practices & Making Ads,

Understanding What Makes TikTok Content Perform Well

Creating Hooks That Grab Attention in the First 3 Seconds

Basic Video Editing for TikTok Ads

Using Trending Sounds and Music in Your Ads

Understanding User-Generated Content (UGC) and How to Use It

What Are Spark Ads and How to Create Them

TikTok Video Specifications and Requirements

Basic A/B Testing of Different Creatives

Activity

Session 5: Reading TikTok Analytics & Basic Optimization

Understanding Key Metrics: CTR, CPM, CPC, CVR, and ROAS

How to Read TikTok Ads Manager Dashboard

Using Filters to Analyze Performance by Age, Gender, and Placement

Identifying When Creatives Are Getting Tired (High Frequency)

Basic Optimization: When to Pause, Duplicate, or Increase Budgets

Simple Scaling: Increasing Budgets by 20% Every Few Days

Setting Up Basic Automated Rules

Creating Simple Performance Reports

Activity

Session 6: Meta Business Manager Setup

Creating Your Meta Business Manager Account from Scratch

Adding and Verifying Your Facebook Page

Connecting Your Instagram Account to Facebook Page

Creating Your First Ad Account with Proper Settings

Adding Team Members and Setting Their Permissions

Setting Up Payment Methods and Billing Preferences

Understanding Asset Ownership and Sharing

Basic Account Security and Notification Settings

Activity

Session 7: Meta Pixel Installation & Event Setup

Understanding Meta Pixel and Why It’s Important

Installing Meta Pixel on Different Platforms

Setting Up Standard Events: ViewContent, AddToCart, Purchase

Using Meta Pixel Helper to Verify Installation

Creating Custom Conversions for Specific Pages

Understanding iOS 14.5 Changes and Conversions API Basics

Testing Events with Test Events Tool

Basic Troubleshooting When Events Don’t Fire

Activity

Session 7: Meta Pixel Installation & Event Setup

Understanding Meta Pixel and Why It’s Important

Installing Meta Pixel on Different Platforms

Setting Up Standard Events: ViewContent, AddToCart, Purchase

Social Media Marketing (SMM) Bundle
PPC Beginners > Courses > Bundle > Social Media Marketing (SMM) Bundle