Microsoft Ads Course

Last Update: May 27, 2025

£295.00
60 Lesson
5.00

(2)

About Course

Reach High-Intent Audiences Across Bing, Yahoo & Microsoft Networks

This hands-on Microsoft Ads Course is designed to teach you how to run successful pay-per-click (PPC) campaigns across Bing, Yahoo, and the Microsoft Advertising network. With a growing share of desktop search and integration with LinkedIn targeting, Microsoft Ads is a powerful and underutilized platform for advertisers.

You’ll learn everything from account setup to keyword strategy, bidding, conversion tracking, and performance optimization — directly inside the Microsoft Ads interface with real-time training.

Course Details

Mode: Online (Live + Session Recordings for 1-on-1 Training)
Level: Beginner to Intermediate
Instructor: PPC Specialist with direct experience managing Microsoft Ads accounts at scale
Certificate: Yes, verifiable upon completion
Access: Lifetime + post-course Q&A and updates
Ideal For: Freelancers, PPC professionals, agency marketers, local business owners
🕒 Scheduling Options:
- Weekdays (Evenings after 8 PM) / Weekends (Daytime)
- 2 sessions per week, 2 hours each
- Flexible for 1-on-1 sessions

💰 Special Offer: Bundle with Google or LinkedIn Ads Course – Save 20%

How Microsoft Ads works: auction model, interface, and ad policies
Building search campaigns with keywords, ad groups, and extensions
Targeting audiences using demographics, devices, and LinkedIn data
Writing compelling ad copy tailored for Bing search behavior
Setting up and analyzing conversion tracking
Using Microsoft Clarity and Google Analytics for performance insights
Optimization techniques for reducing CPA and increasing ROAS
Differences between Microsoft Ads and Google Ads — and how to leverage both
Preparing for Microsoft Advertising Certification (optional)

Course Content

Session 1: Introduction to Microsoft Ads Ecosystem
Duration: 2 hours Objective: Understand the Microsoft Ads environment, account structure, ad types, and user interface. Create and explore a new Microsoft Ads account.

1. Introduction to Microsoft Ads
2. Microsoft Ads vs. Google Ads
3. Account Structure
4. Platform Interface Overview
5. Types of Microsoft Ads
6. Key Terminologies
7. Tools and Resources
8. Hands-On Activity:

Session 2: Campaign Setup & Objective Selection
Duration: 2 hours Objective: Understand the different types of Microsoft Ads campaigns, how to align them with business goals, and how to configure essential campaign-level settings including budget, bidding, targeting, and scheduling.

Session 3: Keyword Research & Match Types
Duration: 2 hours Objective: Learn how to conduct keyword research, understand keyword match types, and strategically apply them to campaign and ad group structures.

Session 4: Ad Copywriting & Ad Extensions
Duration: 2 hours Objective: Learn how to write high-performing search ad copy, understand the structure of Responsive Search Ads, and enhance ads using Microsoft’s built-in ad extensions.

Session 5: Audience Targeting & Remarketing
Duration: 2 hours Objective: Learn how to apply audience targeting in Microsoft Ads, set up Universal Event Tracking (UET), and build remarketing lists for improved campaign performance.

Session 6: Conversion Tracking & Performance Metrics
Duration: 2 hours Objective: Learn how to track key actions using Microsoft’s UET and conversion goals, and how to interpret core performance metrics for continuous campaign improvement.

1. What is Conversion Tracking?
2. How Microsoft Ads Tracks Conversions
3. Creating Conversion Goals in Microsoft Ads
4. Types of Conversions You Can Track
5. Verifying Conversion Setup
6. Core Performance Metrics in Microsoft Ads
7. Reading Campaign Performance Reports
8. Analyzing and Acting on Performance Data
9. Hands-On Activity

Session 7: Optimization & A/B Testing
Duration: 2 hours Objective: Learn how to continuously improve campaign performance through manual optimizations, A/B testing of ads and assets, and use of Microsoft Ads’ automated tools.

Session 8: Reporting, Scaling & Google Ads Import
Duration: 2 hours Objective: Learn how to use reporting tools for insights, scale winning campaigns, and import campaigns from Google Ads for faster deployment.

1. Introduction to Reporting in Microsoft Ads
2. Accessing and Using Reports
3. Key Reporting Metrics to Monitor
4. Exporting and Analyzing Data
5. Scaling Campaigns Efficiently
6. Importing Campaigns from Google Ads
7. Best Practices for Importing
8. Hands-On Activity
Course Completion – Congratulations!

Student Ratings & Reviews

5.0

Total 2 Ratings

2 Ratings

0 Rating

3 years ago

Good Course

3 years ago

Good Course

A course by

adeel riaz

[Career Prospects / Industry Demand]
While often overlooked, Microsoft Ads specialists are in high demand — especially in markets with strong desktop usage or older demographics. The platform offers lower competition and higher conversion rates in many niches. Job Titles You Can Apply For:
Microsoft Ads Specialist
PPC Executive (Bing Focus)
Performance Marketing Analyst
Search Engine Marketing Associate
B2B Ads Manager
Industries Hiring: Healthcare, local services, law, consulting, finance, eCommerce. Estimated Global Job Openings: 15,000+ Average Salary: $30,000 – $55,000/year (entry to mid-level)

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