Meta Ads Course

Last Update: May 22, 2025

£295.00
65 Lesson

About Course

Master Facebook & Instagram Advertising with Real-Time Training

Learn how to run high-performing ad campaigns across Facebook and Instagram using Meta Ads Manager. This course is designed to help you plan, launch, optimize, and scale paid social campaigns — with real-time, platform-based training, not just theory.

Whether you’re a student, freelancer, small business owner, or aspiring media buyer, you’ll gain practical experience creating conversion-focused ads using Meta’s latest tools like Advantage+, pixel tracking, and audience customization.

Course Details

Mode: Online (Live + Session Recordings for 1-on-1 Training)
Level: Beginner to Intermediate
Instructor: Meta Ads Specialist with 6+ years hands-on experience and $1M+ in ad spend
Certificate: Yes, verifiable upon completion
Access: Lifetime + post-course Q&A and updates
Ideal For: Students, freelancers, marketers, eCommerce sellers
🕒 Scheduling Options:
- Weekdays (Evenings after 8 PM) / Weekends (Daytime)
- 2 sessions per week, 2 hours each
- Flexible for 1-on-1 sessions

💰 Special Offer: Bundle with Google or TikTok Ads Course – Save 20%

How Meta Ads Manager works: structure, features, and latest updates
Setting up conversion-focused campaigns for Facebook & Instagram
Creating and managing Advantage+ campaigns
Building high-converting custom and lookalike audiences
Crafting strong ad creatives for different placements (feed, story, reels)
Implementing Meta Pixel and conversion tracking
Reading reports and improving performance using real data
Complying with Meta’s advertising policies
Preparing for freelance, client, or in-house advertising roles

Course Content

Session 1: Business Manager Setup & Account Infrastructure
Objective: To equip trainees with a fully functional Meta Business Account setup, including all essential assets and configurations required for launching paid campaigns.

Introduction: Why Business Manager Matters
Step-by-Step Platform Training
1. Create a Meta Business Manager
2. Add and Verify a Facebook Page
3. Connect an Instagram Account
4. Create an Ad Account
5. Assign Users and Roles
6. Assign Business Assets
7. Set Up the Payment Method
8. Configure Business Info and Notifications

Session 2: Pixel Setup & Event Configuration
Objective: To teach trainees how to correctly install, test, and configure the Meta Pixel and event tracking system, enabling reliable conversion data and campaign optimization.

Introduction: Why Tracking is the Core of Meta Ads
1. Create a Meta Pixel
2. Install the Pixel on a Website
3. Enable Advanced Matching
4. Trigger and Verify Standard Events
5. Create a Custom Conversion
6. Review Events in Events Manager
7. Aggregated Event Measurement (AEM) Setup for iOS14+
Recap: Key Takeaways from Session 2
Activity for Trainees

Session 3: Complete Campaign Creation – Start to Finish
Objective: To guide trainees through creating and launching a full campaign in Meta Ads Manager, including selecting objectives, configuring ad sets, building audiences, setting placements and budgets, and designing ads.

Session 4: Budgeting, Scheduling, Placements & Bidding Strategies
Objective: To teach trainees how to manage ad delivery effectively through strategic use of budgeting methods, ad scheduling, placement control, and Meta’s bidding system — all demonstrated live inside Ads Manager.

Introduction: Why Delivery Settings Impact Performance
1. Budget Types: ABO vs CBO
2. Daily vs Lifetime Budgets
3. Ad Scheduling: Running Ads at Specific Times
4. Placements: Manual vs Advantage+
5. Device & Platform Targeting
6. Bidding Strategies
7. Learning Phase & Delivery Insights
Activity for Trainees

Session 5: Funnel Strategy & Retargeting Campaigns
Objective: To teach trainees how to structure Meta campaigns into a full-funnel system (TOF, MOF, BOF) and build effective retargeting campaigns using custom audiences and exclusion logic, demonstrated step-by-step in the platform.

Introduction: Why Funnel Structure Wins in Meta Ads
Training Flow: Full Funnel Setup in Ads Manager
1. Funnel Strategy Overview
2. Create TOF Campaign: Cold Prospecting
3. Create MOF Campaign: Warm Audience Retargeting
4. Create BOF Campaign: Hot Audience Conversions
5. Create Custom Audiences (Live)
6. Add Exclusion Logic to Avoid Overlap
7. Assign Creatives by Funnel Stage
Activity for Trainees

Session 6: Live Reporting, Breakdown & Optimization
Objective: To teach trainees how to read and interpret campaign performance data inside Meta Ads Manager, diagnose issues, and apply performance-driven optimizations in real time.

Introduction: Why Reporting and Optimization Matter
1. Navigate to Ads Manager Reporting View
2. Customize Columns for Key Metrics
3. Use Breakdown Filters to Diagnose Performance
4. Use the Inspect Tool for Deeper Delivery Insights
5. Performance Diagnosis Scenarios (Live Examples)
6. Apply Live Optimization Techniques
7. Short-Term vs Long-Term Optimization Strategies
Activity for Trainees

Session 7: Strategic Campaign Types, Advantage+ & AI-Powered Ads
Objective: To expose trainees to Meta’s latest AI-driven advertising tools, advanced campaign types, and automation features that help scale successful campaigns with efficiency and precision.

Introduction: Why This Session Matters
1. Explore the Advantage+ Campaign Suite
2. Use Advantage+ Audience Targeting
3. Launch Lead Ads with Advanced Instant Forms
4. Dynamic Creatives & AI-Powered Optimization
5. AI-Enhanced Creative Tools Inside Ads Manager
6. Automation Rules & Alerts
7. Monitor Account Quality & Compliance Health
Activity for Trainees

Student Ratings & Reviews

No Review Yet

A course by

adeel riaz

[Career Prospects / Industry Demand] Meta’s advertising tools remain a cornerstone of global digital strategy. With millions of businesses using Facebook and Instagram to drive sales and leads, Meta Ads specialists are in high demand. Job Titles You Can Apply For:
Paid Social Executive
Meta Ads Specialist
Social Media Performance Marketer
eCommerce Ads Manager
Digital Marketing Associate
Industries Hiring: Fashion, fitness, tech, food delivery, SaaS, agencies, real estate. Estimated Global Job Openings: 40,000+ Average Salary: $32,000 – $58,000/year (entry to mid-level)

Meta Ads Course PPC Beginners > Courses > Social Advertisement > Meta Ads Course

Meta Ads Course

About Course

Course Details

What Will You Learn?

Course Content

Session 1: Business Manager Setup & Account Infrastructure Objective: To equip trainees with a fully functional Meta Business Account setup, including all essential assets and configurations required for launching paid campaigns.

Introduction: Why Business Manager Matters

Step-by-Step Platform Training

1. Create a Meta Business Manager

2. Add and Verify a Facebook Page

3. Connect an Instagram Account

4. Create an Ad Account

5. Assign Users and Roles

6. Assign Business Assets

7. Set Up the Payment Method

8. Configure Business Info and Notifications

Session 2: Pixel Setup & Event Configuration Objective: To teach trainees how to correctly install, test, and configure the Meta Pixel and event tracking system, enabling reliable conversion data and campaign optimization.

Introduction: Why Tracking is the Core of Meta Ads

1. Create a Meta Pixel

2. Install the Pixel on a Website

3. Enable Advanced Matching

4. Trigger and Verify Standard Events

5. Create a Custom Conversion

6. Review Events in Events Manager

7. Aggregated Event Measurement (AEM) Setup for iOS14+

Recap: Key Takeaways from Session 2

Activity for Trainees

Session 3: Complete Campaign Creation – Start to Finish Objective: To guide trainees through creating and launching a full campaign in Meta Ads Manager, including selecting objectives, configuring ad sets, building audiences, setting placements and budgets, and designing ads.

Introduction: Why Campaign Structure Matters

Campaign Setup Overview

1. Create a New Campaign

2. Configure Campaign-Level Settings

3. Create Ad Sets

4. Create Ads

5. Publish the Campaign

Activity for Trainees

Session 4: Budgeting, Scheduling, Placements & Bidding Strategies Objective: To teach trainees how to manage ad delivery effectively through strategic use of budgeting methods, ad scheduling, placement control, and Meta’s bidding system — all demonstrated live inside Ads Manager.

Introduction: Why Delivery Settings Impact Performance

1. Budget Types: ABO vs CBO

2. Daily vs Lifetime Budgets

3. Ad Scheduling: Running Ads at Specific Times

4. Placements: Manual vs Advantage+

5. Device & Platform Targeting

6. Bidding Strategies

7. Learning Phase & Delivery Insights

Activity for Trainees

Session 5: Funnel Strategy & Retargeting Campaigns Objective: To teach trainees how to structure Meta campaigns into a full-funnel system (TOF, MOF, BOF) and build effective retargeting campaigns using custom audiences and exclusion logic, demonstrated step-by-step in the platform.

Introduction: Why Funnel Structure Wins in Meta Ads

Training Flow: Full Funnel Setup in Ads Manager

1. Funnel Strategy Overview

2. Create TOF Campaign: Cold Prospecting

3. Create MOF Campaign: Warm Audience Retargeting

4. Create BOF Campaign: Hot Audience Conversions

5. Create Custom Audiences (Live)

6. Add Exclusion Logic to Avoid Overlap

7. Assign Creatives by Funnel Stage

Activity for Trainees

Session 6: Live Reporting, Breakdown & Optimization Objective: To teach trainees how to read and interpret campaign performance data inside Meta Ads Manager, diagnose issues, and apply performance-driven optimizations in real time.

Introduction: Why Reporting and Optimization Matter

1. Navigate to Ads Manager Reporting View

2. Customize Columns for Key Metrics

3. Use Breakdown Filters to Diagnose Performance

4. Use the Inspect Tool for Deeper Delivery Insights

5. Performance Diagnosis Scenarios (Live Examples)

6. Apply Live Optimization Techniques

7. Short-Term vs Long-Term Optimization Strategies

Activity for Trainees

Session 7: Strategic Campaign Types, Advantage+ & AI-Powered Ads Objective: To expose trainees to Meta’s latest AI-driven advertising tools, advanced campaign types, and automation features that help scale successful campaigns with efficiency and precision.

Introduction: Why This Session Matters

1. Explore the Advantage+ Campaign Suite

2. Use Advantage+ Audience Targeting

3. Launch Lead Ads with Advanced Instant Forms

4. Dynamic Creatives & AI-Powered Optimization

5. AI-Enhanced Creative Tools Inside Ads Manager

6. Automation Rules & Alerts

7. Monitor Account Quality & Compliance Health

Activity for Trainees

Student Ratings & Reviews

A course by

Meta Ads Course
PPC Beginners > Courses > Social Advertisement > Meta Ads Course

Session 1: Business Manager Setup & Account Infrastructure
Objective: To equip trainees with a fully functional Meta Business Account setup, including all essential assets and configurations required for launching paid campaigns.

Session 2: Pixel Setup & Event Configuration
Objective: To teach trainees how to correctly install, test, and configure the Meta Pixel and event tracking system, enabling reliable conversion data and campaign optimization.

Session 3: Complete Campaign Creation – Start to Finish
Objective: To guide trainees through creating and launching a full campaign in Meta Ads Manager, including selecting objectives, configuring ad sets, building audiences, setting placements and budgets, and designing ads.

Session 4: Budgeting, Scheduling, Placements & Bidding Strategies
Objective: To teach trainees how to manage ad delivery effectively through strategic use of budgeting methods, ad scheduling, placement control, and Meta’s bidding system — all demonstrated live inside Ads Manager.

Session 5: Funnel Strategy & Retargeting Campaigns
Objective: To teach trainees how to structure Meta campaigns into a full-funnel system (TOF, MOF, BOF) and build effective retargeting campaigns using custom audiences and exclusion logic, demonstrated step-by-step in the platform.

Session 6: Live Reporting, Breakdown & Optimization
Objective: To teach trainees how to read and interpret campaign performance data inside Meta Ads Manager, diagnose issues, and apply performance-driven optimizations in real time.

Session 7: Strategic Campaign Types, Advantage+ & AI-Powered Ads
Objective: To expose trainees to Meta’s latest AI-driven advertising tools, advanced campaign types, and automation features that help scale successful campaigns with efficiency and precision.