Google Ads Course

Last Update: May 22, 2025

£295.00
87 Lesson

About Course

Learn how to run successful, ROI-driven campaigns on the world’s largest advertising platform — Google Ads. This course gives you the tools to master Search, Display, YouTube, and Performance Max advertising — all through real-time platform training, not just theory. Designed for beginners and upskillers, this course will show you exactly how to create, manage, and optimize campaigns from scratch. Whether you’re a student, freelancer, or small business owner, you’ll walk away with the skills to launch effective, conversion-focused ads.

Course Details

Mode: Online (Live + Session Recordings for 1-on-1 Training)
Level: Beginner to Intermediate
Instructor: Google Ads Expert with $1.5M+ hands-on campaign experience
Certificate: Yes, verifiable upon completion
Access: Lifetime + post-course Q&A and updates
Ideal For: Students, freelancers, agency teams, business owners
🕒 Scheduling Options:
- Weekdays (Evenings after 8 PM) / Weekends (Daytime)
- 2 sessions per week, 2 hours each
- Flexible for 1-on-1 sessions

💰 Special Offer: Bundle with Meta or TikTok Ads Courses – Save 20%

How Google Ads works: structure, bidding models, and Quality Score
Creating effective Search, Display, YouTube, and Performance Max campaigns
Keyword and audience targeting techniques
Writing compelling ad copy with clear calls-to-action
Setting up conversion tracking with Tag Manager, GA4, and Microsoft Clarity
Optimizing campaigns using real-time data: CTR, CPA, ROAS
Understanding Google Ads policy & compliance standards
Live practice within an actual Google Ads account
Certification readiness for Google Ads Search Certification

Course Content

Session 1: Intro To Google Ads, Auction System & Ad Structure
Objective: By the end of this session, you will understand how Google Ads functions, how ad visibility and pricing are determined, and how to structure your first campaigns effectively.

1. Evolution from AdWords to Google Ads
2. What is Pay-Per-Click (PPC) Advertising?
3. Google Search vs Display vs YouTube Inventory
4. Difference Between Organic & Paid Results
5. Where Do Google Ads Appear?
6. Google Ads Auction System: Real-Time Bidding
7. What is Ad Rank?
8. Understanding Quality Score (QS)
9. Google Ads vs Meta Ads vs TikTok Ads
10. Understanding Google Ads Structure
11. TOFU, MOFU, BOFU – The Customer Journey in Google Ads
12. Key Metrics You’ll Use in Google Ads
13. Real-World Ad Use Cases
14. Funnel Example: Ecommerce vs Lead Generation
15. What to Expect From This Course
Practical Activity For Trainees

Session 2: Google Ads Account Setup, Billing & Tool Integrations
Objective: By the end of this session, you will be able to create a Google Ads account, configure billing and user access, and integrate essential tools like Google Analytics 4 and Google Tag Manager to prepare your ad environment for tracking and reporting.

1. Creating a Google Ads Account
2. Understanding the Google Ads Interface
3. Billing Configuration
4. User Access & Permissions
5. Setting Notification Preferences
6. Linking Google Analytics 4 (GA4)
7. Installing Google Tag Manager (GTM)
8. Verifying Conversion Tags with Google Tag Assistant
Practical Activity: Environment Setup Checklist

Session 3: Campaign Types, Strategy Alignment & Settings Configuration
Objective: By the end of this session, trainees will be able to choose the right campaign type for a specific goal, configure all key campaign settings, and understand how targeting, bidding, and scheduling directly influence performance and budget.

1. Understanding Google Ads Campaign Objectives
2. Core Campaign Types (Excluding Shopping & Discovery)
3. Choosing the Right Campaign Type for Your Goal
4. Campaign Settings Configuration
5. Bidding Strategies: Manual vs Smart Bidding
6. Ad Schedule & Dayparting
7. Device Targeting
8. Networks & Content Exclusions
9. Ad Rotation Settings
10. Drafts & Experiments (Intro Only)
Practical Activity: Build Your Campaign Plan

Session 4: Keyword Strategy & Audience Targeting
Objective: By the end of this session, trainees will understand how to conduct effective keyword research, use match types, manage negative keywords, and layer audience targeting for improved reach, relevance, and performance.

1. What Are Keywords and Why They Matter
2. Understanding Keyword Match Types
3. Keyword Research Tools
4. Keyword Intent & Funnel Mapping
5. Building Keyword Lists & Structuring Ad Groups
6. Negative Keywords Strategy
7. Intro to Audience Targeting in Search & PMax
8. Combining Keywords and Audiences (Layering)
9. Geo-Targeting Strategy Overview
10. Search Term Report Analysis
Practical Activity: Keyword & Audience Blueprint

Session 5: Writing Ad Copy & Creating Display + Video Ads
Objective: By the end of this session, trainees will understand how to create high-converting text ads, build effective display and video ads, and follow Google’s best practices for creative asset setup across campaign types.

1. The Role of Creatives in Campaign Success
2. Search Ads Overview (Responsive Search Ads – RSAs)
3. Ad Copywriting Best Practices
4. Ad Policy & Disapproval Overview
5. Display Ads Overview (Responsive Display Ads – RDAs)
6. Creating Video Ads for YouTube
7. Creative Strategy by Funnel Stage
8. Ad Variation Testing (A/B & Multivariate)
9. Landing Page Message Match
10. Using Google’s Asset Report for Optimization
Practical Activity: Create A Multi-Format Ad Set

Session 6: Ad Extensions (Assets) & Conversion Tracking
Objective: By the end of this session, trainees will be able to enhance ads using extensions (now called assets), implement proper conversion tracking using Google Tag Manager or Gtag, and verify that performance data is being captured accurately in Google Ads.

1. What Are Ad Extensions (Assets)?
2. Types of Ad Extensions (Assets) in Google Ads
3. How Extensions Affect Ad Rank & CTR
4. Best Practices for Asset Setup
5. What Is Conversion Tracking and Why It’s Critical
6. Methods of Tracking Conversions
7. Setting Up Conversion Actions in Google Ads
8. Installing Conversion Tags
9. Enhanced Conversions (Optional but Powerful)
10. Verifying Conversion Tracking
Practical Activity: Extension & Conversion Setup Checklist

Session 7: Campaign Optimization & Performance Analysis
Objective: By the end of this session, trainees will know how to analyze key performance metrics, identify underperforming areas in a campaign, apply data-driven optimizations, and create a strategy for scaling high-performing ads.

1. Why Optimization Is a Continuous Process
2. Key Metrics to Monitor and What They Tell You
3. Using the Recommendations Tab
4. Optimizing Ad Copy Based on Performance
5. Keyword Optimization
6. Bid Adjustments Based on Data
7. Budget Allocation Strategy
8. Landing Page Optimization Signals
9. Diagnosing Common Performance Problems
10. Creating an Optimization Routine
Practical Activity: Optimization Plan Builder

Session 8: Advanced Account Management, Google Ads Editor & Performance Max Mastery
Session Introduction: By this stage of the course, you’ve mastered the fundamentals: campaign setup, bidding strategies, ad creation, and performance optimization. In this final session, we go beyond the basics into enterprise-level campaign management and workflow automation. You’ll learn how to operate efficiently at scale, whether you're managing dozens of campaigns for a brand or juggling multiple client accounts. We’ll cover powerful platform tools like Google Ads Editor, shared asset libraries, advanced bid strategies, and how to structure Performance Max campaigns for strategic control — even with Google's automation in play.

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A course by

adeel riaz

[Career Prospects / Industry Demand]
Digital ad spend is at an all-time high — and Google Ads specialists are in high demand. This course opens the door to entry-level and mid-level roles in performance marketing across multiple industries. Job Titles You Can Apply For:
Google Ads Specialist
PPC Analyst
Paid Media Specialist
SEM Executive
Performance Marketing Associate
Paid Search Manager
Digital Advertising Assistant
In-Demand Industries: eCommerce, SaaS, education, hospitality, retail, healthcare, and agencies. Estimated Job Openings (Global): 50,000+Average Salary Range: $35,000 – $60,000/year (entry to mid-level)

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