Digital Ads Career Booster Bundle

Bundle

Last Update: May 31, 2025

Digital Ads Career Booster Bundle

£450.00
184 Lesson

About Course

Master Google, Microsoft, TikTok, Meta & LinkedIn Ads – All in One Power-Packed Program

Take your digital marketing skills to the next level with this all-in-one Career Booster Bundle that combines the power of Search Engine Marketing (SEM) and Social Media Marketing (SMM). This 16-session intensive training teaches you how to launch, optimize, and scale ad campaigns across Google Ads, Microsoft Ads, TikTok, Meta (Facebook & Instagram), and LinkedIn – the 5 most powerful ad platforms in the world.

Whether you’re starting a new career, growing your freelancing/agency business, or running your own brand – this course bundle is designed to make you job-ready and performance-driven.

Course Details

Mode: Online (Live + Session Recordings for 1-on-1 Training)
Level: Beginner to Intermediate
Instructor: Performance Marketing Expert with Proven Results Across TikTok, Meta & Google Ads
Certificate: Yes, verifiable upon completion
Access: Lifetime access + post-course Q&A, strategy updates & bonus future modules
Ideal For: Aspiring media buyers, students, freelancers, agency professionals, business owners

📦 Bundle Includes:

Google Ads
Microsoft Ads
TikTok Ads
Meta Ads
LinkedIn Ads

🕒 Scheduling Options:

Weekdays (Evenings after 8 PM) / Weekends (Daytime)
2 sessions per week, 2 hours each
Fully flexible for 1-on-1 sessions

Build, launch, and optimize search and social ad campaigns
Master campaign types and settings across all major platforms
Perform effective keyword and audience research
Install and configure GA4, GTM, UET, Meta Pixel & TikTok Pixel
Design high-converting creatives and write persuasive ad copy
Set up tracking, event mapping, and conversion actions
Analyze analytics, reports & optimize based on data
Scale campaigns efficiently using platform tools and automation
Cross-channel campaign strategy & full-funnel ad planning
Work with Google Ads Editor & Microsoft Ads Editor for bulk operations

Course Content

Session 1: Introduction to Google Ads
Google Ads is Google’s online advertising platform that helps businesses show ads to people who are actively searching for products, services, or content. It’s used by millions of advertisers globally and powers ads across several major platforms, including Google Search, YouTube, the Display Network, Google Maps, and Gmail. With Google Ads, advertisers have full control over their targeting, messaging, and budget. Unlike traditional advertising, which often involves paying for exposure regardless of results, Google Ads is performance-driven. You can choose to only pay when someone clicks on your ad (Pay-Per-Click) or when a specific action is taken (like a purchase or form submission). Whether you're a freelancer, small business owner, or marketer, understanding how to use Google Ads effectively opens the door to driving measurable, cost-effective results.

How Google Ads Works
Understanding Pay-Per-Click (PPC)
Google Ads Networks and Where Ads Appear
Paid Ads vs Organic Results
Google Ads vs Meta Ads vs TikTok Ads
Google Ads Account Structure
TOFU, MOFU, BOFU – Aligning Ads to Funnel Stages
Key Metrics in Google Ads
Setting Up Your Google Ads Account
Navigating the Google Ads Interface
Configuring Billing
Adding Users and Managing Access
Linking Google Analytics 4 (GA4)
Installing Google Tag Manager (GTM)
Verifying Tags with Google Tag Assistant
Practical Activity: Apply What You’ve Learned

Session 2: Understanding Google Ads Campaign Objectives
Every campaign starts with an objective — this tells Google what you want to achieve and helps tailor campaign setup, bidding, and targeting options. Types of Goals: Sales: Drive online purchases, app sales, or in-store transactions. Leads: Get form submissions, calls, or bookings. Website Traffic: Bring more users to your site. App Promotion: Get people to download or interact with your mobile app. Brand Awareness & Reach: Show your ads to as many people as possible.

Core Campaign Types (Excluding Shopping & Discovery)
Choosing the Right Campaign Type for Your Goal
What Are Keywords and Why They Matter
Keyword Intent & Funnel Mapping
Building Keyword Lists & Structuring Ad Groups
Negative Keywords Strategy
Intro to Audience Targeting in Search & PMax
Combining Keywords and Audiences (Layering)
Search Term Report Analysis
Practical Activity

Session 3: The Role of Creatives in Campaign Success

The Role of Creatives in Campaign Success
Search Ads Overview (Responsive Search Ads – RSAs)
Ad Copywriting Best Practices
Ad Policy & Disapproval Overview
Display Ads Overview (Responsive Display Ads – RDAs)
Creating Video Ads for YouTube
Creative Strategy by Funnel Stage
Landing Page Message Match
What Are Ad Extensions (Assets)?
Types of Ad Extensions (Assets) in Google Ads
How Extensions Affect Ad Rank & CTR
What Is Conversion Tracking and Why It’s Critical
Methods of Tracking Conversions
Setting Up Conversion Actions in Google Ads
Practical Activity1
Practical Activity 2

Session 4: Why Optimization Is a Continuous Process
Google Ads is not “set it and forget it.” Campaigns require: Frequent performance checks Adjustments based on data Continuous testing of creatives, keywords, and bids

Session 5: Introduction to Microsoft Ads
Microsoft Ads is Microsoft’s pay-per-click (PPC) advertising platform that allows businesses to run search, display, shopping, and audience-based advertising. It provides access to the Microsoft Search Network and Microsoft Audience Network, enabling advertisers to reach users across Bing, Yahoo, AOL, MSN, Outlook, and Microsoft Edge. Microsoft Ads is particularly relevant for reaching high-intent, desktop-based users and offers unique features like LinkedIn profile targeting, native ad placements, and direct import from Google Ads.

Microsoft Ads vs. Google Ads
Understanding Campaign Types
Budgeting and Bidding
Location, Language, and Scheduling
Device Targeting
Hands-On Activity
Keyword Research & Match Types
Keyword Research Tools
Building a Keyword Strategy
Understanding Search Term Reports
Introduction to Microsoft Search Ads
Principles of Effective Ad Copywriting
Writing Your First Responsive Search Ad
Introduction to Ad Extensions
Best Practices for Using Ad Extensions
Hands-On Activity
Activity 2

Session 6: Audience Targeting & Remarketing

Introduction to Audience Targeting
Audience Targeting Settings: Targeting vs. Observation
Setting Up a UET Tag
Creating Remarketing Audiences
Applying Audiences to Campaigns
Best Practices for Audience Strategy
Conversion Tracking & Performance Metrics
Hands-On Activity
Optimization & A/B Testing
Reporting, Scaling & Google Ads Import
Scaling Campaigns Efficiently
Hands-On Activity

Session 7: TikTok Ads Fundamentals & Account Setup

Understanding the TikTok Advertising Platform
Creating Your First TikTok Business Manager Account
Setting Up Campaign Structure: Campaign → Ad Group → Ad
Adding Payment Methods and Billing Information
Understanding TikTok Ad Policies and Basic Compliance Rules
Setting Up User Roles and Permissions
Connecting Business Information and Verification
Overview of Organic vs Paid Content on TikTok
Activity

Session 8: TikTok Pixel Setup & Basic Event Tracking,

What is TikTok Pixel and Why You Need It
Installing TikTok Pixel on Your Website (3 Different Methods)
Setting Up Basic Events: Page View, Click Button, Complete Payment
Testing Your Pixel Installation with TikTok Pixel Helper
Understanding Standard Events vs Custom Events
Verifying Events Are Firing Correctly in Events Manager
Basic Troubleshooting When Pixel Isn’t Working
Introduction to Conversion Tracking Basics
Activity

Session 9: Creating Your First TikTok Campaign

Choosing the Right Campaign Objective for Your Goals
Setting Up Ad Groups with Proper Budget and Schedule
Basic Audience Targeting: Demographics, Interests, and Behaviors
Understanding Device and Placement Options
Creating Custom Audiences from Website Visitors
Building Lookalike Audiences from Existing Customers
Setting Geographic and Language Targeting
Budget Allocation: Daily vs Lifetime Budgets
Activity

Session 10: TikTok Creative Best Practices & Making Ads,

Understanding What Makes TikTok Content Perform Well
Creating Hooks That Grab Attention in the First 3 Seconds
Basic Video Editing for TikTok Ads
Using Trending Sounds and Music in Your Ads
Understanding User-Generated Content (UGC) and How to Use It
What Are Spark Ads and How to Create Them
TikTok Video Specifications and Requirements
Basic A/B Testing of Different Creatives
Activity
Reading TikTok Analytics & Basic Optimization
Activity

Session 11: Meta Business Manager Setup

Creating Your Meta Business Manager Account from Scratch
Adding and Verifying Your Facebook Page
Connecting Your Instagram Account to Facebook Page
Creating Your First Ad Account with Proper Settings
Adding Team Members and Setting Their Permissions
Setting Up Payment Methods and Billing Preferences
Understanding Asset Ownership and Sharing
Basic Account Security and Notification Settings
Activity

Session 12: Meta Pixel Installation & Event Setup

Understanding Meta Pixel and Why It’s Important
Installing Meta Pixel on Different Platforms
Setting Up Standard Events: ViewContent, AddToCart, Purchase
Using Meta Pixel Helper to Verify Installation
Creating Custom Conversions for Specific Pages
Understanding iOS 14.5 Changes and Conversions API Basics
Testing Events with Test Events Tool
Basic Troubleshooting When Events Don’t Fire
Activity

Session 13: Creating Your First Meta Ad Campaign:

Understanding Campaign Objectives and Choosing the Right One
Setting Up Campaign Structure and Naming Conventions
Ad Set Level: Choosing Conversion Events and Budget
Creating Core Audiences with Interests and Demographics
Building Custom Audiences from Website Visitors and Customer Lists
Creating 1% Lookalike Audiences
Choosing Placements: Automatic vs Manual
Writing Ad Copy That Converts Using Simple Frameworks
Activity

Session 14: Building Marketing Funnels with Meta Ads:

Understanding the Customer Journey: Awareness, Consideration, Conversion
Creating Top of Funnel Campaigns for Cold Audiences
Middle of Funnel Campaigns for Warm Audiences (Website Visitors, Video Viewers)
Bottom of Funnel Campaigns for Hot Audiences (Cart Abandoners, Past Customers)
Setting Up Audience Exclusions to Avoid Overlap
Matching Ad Creatives to Each Funnel Stage
Basic Budget Allocation Across Funnel Stages
Creating Simple Retargeting Campaigns
Activity
Understanding Key Meta Ads Metrics and What They Mean
Setting Up Custom Columns in Ads Manager
Using Breakdowns to Analyze Performance by Demographics and Placements
Identifying Performance Issues: High CPM, Low CTR, Poor ROAS
Basic Optimization Tactics: Pausing, Duplicating, Budget Changes
When and How to Refresh Creative Assets
Simple A/B Testing Setup and Analysis
Creating Basic Performance Reports
Activity
Scaling Meta Ads & Creative Management:
Activity

Session 15: LinkedIn Ads Setup & Understanding B2B Marketing:

Why LinkedIn Is Different From Facebook and TikTok
Understanding B2B vs B2C Marketing Basics
Creating LinkedIn Campaign Manager Account
Setting Up and Optimizing Your Company Page
Understanding LinkedIn’s Professional Audience
Adding Billing Information and Team Members
Basic LinkedIn Ad Policies and Approval Process
Planning Your First LinkedIn B2B Campaign
Activity
LinkedIn Targeting & Campaign Types:
Activity

Session 16: LinkedIn Ad Formats & Lead Generation Forms:

Overview of LinkedIn Ad Formats
Creating Effective B2B Ad Copy and Visuals
Understanding Conversation Ads and Message Ads
Setting Up LinkedIn Lead Gen Forms Step-by-Step
Choosing the Right Form Fields for Your Business
Connecting Lead Forms to Your CRM or Email System
Basic Lead Form Optimization for Higher Conversion Rates
Testing Different Creative Formats for B2B Audiences
Activity
LinkedIn Analytics & Performance Tracking:
LinkedIn Strategy & Multi-Platform Integration:

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Digital Ads Career Booster Bundle PPC Beginners > Courses > Bundle > Digital Ads Career Booster Bundle

Digital Ads Career Booster Bundle

About Course

Course Details

What Will You Learn?

Course Content

How Google Ads Works

Understanding Pay-Per-Click (PPC)

Google Ads Networks and Where Ads Appear

Paid Ads vs Organic Results

Google Ads vs Meta Ads vs TikTok Ads

Google Ads Account Structure

TOFU, MOFU, BOFU – Aligning Ads to Funnel Stages

Key Metrics in Google Ads

Setting Up Your Google Ads Account

Navigating the Google Ads Interface

Configuring Billing

Adding Users and Managing Access

Linking Google Analytics 4 (GA4)

Installing Google Tag Manager (GTM)

Verifying Tags with Google Tag Assistant

Practical Activity: Apply What You’ve Learned

Core Campaign Types (Excluding Shopping & Discovery)

Choosing the Right Campaign Type for Your Goal

What Are Keywords and Why They Matter

Keyword Intent & Funnel Mapping

Building Keyword Lists & Structuring Ad Groups

Negative Keywords Strategy

Intro to Audience Targeting in Search & PMax

Combining Keywords and Audiences (Layering)

Search Term Report Analysis

Practical Activity

Session 3: The Role of Creatives in Campaign Success

The Role of Creatives in Campaign Success

Search Ads Overview (Responsive Search Ads – RSAs)

Ad Copywriting Best Practices

Ad Policy & Disapproval Overview

Display Ads Overview (Responsive Display Ads – RDAs)

Creating Video Ads for YouTube

Creative Strategy by Funnel Stage

Landing Page Message Match

What Are Ad Extensions (Assets)?

Types of Ad Extensions (Assets) in Google Ads

How Extensions Affect Ad Rank & CTR

What Is Conversion Tracking and Why It’s Critical

Methods of Tracking Conversions

Setting Up Conversion Actions in Google Ads

Practical Activity1

Practical Activity 2

Session 4: Why Optimization Is a Continuous Process Google Ads is not “set it and forget it.” Campaigns require: Frequent performance checks Adjustments based on data Continuous testing of creatives, keywords, and bids

Key Metrics to Monitor and What They Tell You

Mastering Google Ads Editor (Advanced Bulk Management)

Pro Tips for Power Users

Conversion Action Sets & Goal Prioritization

Advanced Bidding Strategy Management

PRACTICAL ACTIVITY

Microsoft Ads vs. Google Ads

Understanding Campaign Types

Budgeting and Bidding

Location, Language, and Scheduling

Device Targeting

Hands-On Activity

Keyword Research & Match Types

Keyword Research Tools

Building a Keyword Strategy

Understanding Search Term Reports

Introduction to Microsoft Search Ads

Principles of Effective Ad Copywriting

Writing Your First Responsive Search Ad

Introduction to Ad Extensions

Best Practices for Using Ad Extensions

Hands-On Activity

Activity 2

Session 6: Audience Targeting & Remarketing

Introduction to Audience Targeting

Audience Targeting Settings: Targeting vs. Observation

Setting Up a UET Tag

Creating Remarketing Audiences

Applying Audiences to Campaigns

Best Practices for Audience Strategy

Digital Ads Career Booster Bundle
PPC Beginners > Courses > Bundle > Digital Ads Career Booster Bundle

Session 4: Why Optimization Is a Continuous Process
Google Ads is not “set it and forget it.” Campaigns require: Frequent performance checks Adjustments based on data Continuous testing of creatives, keywords, and bids