Last Update: Jun 20, 2025

Search Engine Marketing (SEM) Bundle

  • £450.00
  • 95 Lesson
  • 5.00
    (2)

About Course

Master the World’s Leading Ad Platforms – Google Ads & Microsoft Ads

This comprehensive training bundle teaches you how to plan, launch, optimize, and scale high-converting campaigns on Google Ads and Microsoft Ads. Whether you’re managing a business, growing an agency, or launching a career in paid media, this 8-session course bundle delivers the skills you need to drive real results.

Course Details

Mode: Online (Live + Session Recordings for 1-on-1 Training)
Level: Beginner to Intermediate
Instructor: Performance Marketing Expert with Proven Results Across TikTok, Meta & Google Ads
Certificate: Yes, verifiable upon completion
Access: Lifetime access + post-course Q&A, strategy updates & future bonus modules
Ideal For: Aspiring media buyers, students, freelancers, agency professionals, business owners
📦 Bundle Includes:

  • Google Ads
  • MS Ads

🕒 Scheduling Options:
Weekdays (Evenings after 8 PM) / Weekends (Daytime)
2 sessions per week, 2 hours each
Fully flexible for 1-on-1 sessions

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What Will You Learn?

  • Build and structure campaigns on Google & Microsoft Ads
  • Choose the right campaign types for your goals
  • Conduct powerful keyword research & match types
  • Write high-converting ads and optimize landing pages
  • Set up tracking with GA4, GTM, and UET
  • Leverage audience targeting and remarketing
  • Analyze reports, optimize campaigns, and scale
  • Use Google Ads Editor & Microsoft Ads Editor for bulk work
  • Import and localize Google Ads campaigns into Microsoft Ads

Course Content

Session 1: Google Ads Fundamentals

  • Introduction to Google Ads
    04:17
  • How Google Ads works & Ad Rank explained
  • PPC vs CPM: what it really means
  • Google Ads Networks and Where Ads Appear
  • Paid Ads vs Organic Results
  • Google Ads vs Meta Ads vs TikTok Ads
  • Google Ads Account Structure
  • TOFU, MOFU, BOFU – Aligning Ads to Funnel Stages
  • Key Metrics in Google Ads
  • Setting Up Your Google Ads Account
  • Navigating the Google Ads Interface
  • Configuring Billing
  • Adding Users and Managing Access
  • Linking Google Analytics 4 (GA4)
  • Installing Google Tag Manager (GTM)
  • Verifying Tags with Google Tag Assistant
  • Practical Activity: Apply What You’ve Learned

Session 2: Campaign Types & Configuration

Session 3: Creative Development & Ad Extensions

Session 4: Optimization, Advanced Tools & Performance Management

Session 5: Microsoft Ads Fundamentals & Platform Setup

Session 6: Keyword Strategy & Creative Development

Session 7: Audience Targeting & Conversion Tracking

Session 8: Optimization, A/B Testing & Scaling

Student Ratings & Reviews

5.0
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3 years ago
Excellent!
3 years ago
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